A Facelift !
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CIIF brings you a fresh new look by launching a new logo and a set of ten mascots. 
Since 2002, we have been adopting “CIIF” as our logo. The new logo bears a pair of footprints, signifying the social capital influence has been extended to all over Hong Kong through our concerted efforts over the last ten years. The floral design reflects our mission to contribute to a caring Hong Kong while the green, orange and purple colour gives warmth and vitality. The new logo will be used in all platforms from February 2014.  Evolved from a popular Chinese melodrama entitled “Ten Brothers”, the mascots are vivid representation of core values of social capital concept - the spirit of reciprocity, partnership, social inclusion and cross generational love. While not biologically related, their relationship is like brothers and sisters. Through their networking effort, they are committed to promoting a caring Hong Kong. |